The Florida Sports Hall of Fame was founded in 1961 by the Florida Sport Writers and Sportscasters Association as a way to recognize and honor Florida’s greatest sports figures. It has continued doing that while leveraging this collective celebrity to promote fitness awareness, education and sports activities among the state’s youth and adults. Equally important is the promotion of the qualities of discipline and honor among sports participants.

Since 2015, TKO has been supporting  and helping to promote this long-time brand through the development of a website with a searchable database of all 289 inductees, multiple event logos, sales materials, branded give-aways and a 40-page commemorative program for their annual enshrinement event.